In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google. Learn

Have you wondered how to engage specific high-value accounts effectively?   In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm,

Maximizing Customer Retention with Key Account Management Looking for valuable insights into growing your existing customer base? The Shift Podcast has got you covered! In

Digital transformation has become an essential element for businesses to remain competitive in today’s ever-changing business landscape. It has provided many benefits, including increased productivity,

The ability of a company to effectively manage and grow its strategic accounts directly impacts revenue generated from high-value customers. How does one manage key

At a time when the global economy is expanding at a slow pace and financial conditions are tightening, B2B selling has turned almost completely digital.

When working with large businesses and going outbound, being deliberate about the planned approach provides structure to your organization’s interactions. Recently B2B selling has almost

The digital world is now more connected than ever to every action and transaction in our daily lives. In this new world, the priority for

The world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already

As Account Managers and Sales Leaders have to adapt quickly to evolving trends in Key Account Management, technological innovations come to the forefront as vital