3 Ways John used Salesforce Partner DemandFarm to Grow his Key Accounts
If you are managing Strategic Accounts using Salesforce within any sales organization, this one is for you! Salesforce partner DemandFarm’s data-driven and scalable practices helps you increase revenue from your key accounts. Sales teams now get support in terms of insights, best practices, and timely nudges. This has helped them experience a boost of at […]
Case Study: How Org Chart helped Slalom manage over 50,000 key contacts
In this case study, we observe the key role of DemandFarm’s Digital Key Account Management software being used by a Global Consulting Firm Slalom. DemandFarm’s Org Chart brought a seamless transition for the sales team by being native to Salesforce, and having the ability to visualize contacts instantly. Org Chart allowed increased collaboration between cross-functional […]
Shift to Digital Key Account Management with Anees Merchant
As Key Account Management practices head towards a virtual direction, technology takes the center stage. Account Managers and Sales Leaders have to accommodate evolving customer trends and expectations. DemandFarm’s Dr. Karthik Nagendra – Chief Marketing Officer had a one-on-one conversation with Anees Merchant – EVP Global Growth, from Course5i on the Digital Key Account Management […]
Key Account Management Strategy: 4 Successful Account Management Strategies for Account Planning
A major portion of a company’s sales typically come from a small group of customers. Or, as the saying goes, around 80% of a company’s profit will come from 20% of its clients or accounts. We’ve all heard this management adage time and again. However, it continues to hold for many businesses around the world, […]
Gartner 2022 CSO and Sales Leaders Conference
Event Overview As the events of the past couple of years continue to transform the business landscape, the top priority for CSOs right now is to adapt, manage disruptions, and emerge as winners in the new normal. The Gartner CSO & Sales Leader Conference 2022 was all about bringing the right insights and expert guidance […]
Sales vs. Account Management: The Relationship between Sales and Account Management
Account Management vs. Sales: The Difference Between Key Account Management and Selling. Managing accounts and selling products seem different, but the functions of both practices share plenty of similarities. The relationship between Sales and Account Management is about getting the product in front of the customers, but while sales processes end when a product is purchased, Account […]
Whitespace in Business: All about using whitespace analysis
Attracting new customers can be five times more expensive than retaining existing ones, according to a Forbes survey. The rush to increase market share makes organizations throw money at new customers, not realizing that their loyal customers might get disillusioned and leave. The effect is more apparent in B2B circles – retaining and nurturing current clients provides […]
The Future of Key Account Management Report – A Global CSO study by DemandFarm
Key Account Management has always been a critical component of every B2B organization, given that in most cases Key Accounts contribute upwards of 60% of their overall revenues. As businesses become more global and complex, the role of strategic account management will evolve further. As companies strive to increase market share and grow their customer base, […]
The Definitive Guide to Org Charts for Sales and Account Management
Org Charts for Sales and Account Management Are organizational charts (org charts) really important? Will your sales team performance be affected if you do not have a sales organization chart and org charts for key customer accounts? The answer to both questions is a resounding yes. Org charts are not a new invention. The world’s first org chart was created in […]
Webinar: The Shifting Landscape of Strategic Account Management
The Shifting Landscape of Strategic Account Management – Webinar by DemandFarm & SAMA As Key Account Management adapts to a fast-paced digital environment, how do you foresee its future? Our panelists discuss shifts in course in the Key Account Management journey including newly emerging tools and technology, growing skill requirements and fresher blueprints for Strategic […]