Account Management 101 – A Complete Guide for Key Account Managers
Account Management: A Comprehensive Guide Effective account management is essential for businesses to build and maintain long-lasting relationships with their customers. In this complete account management 101 guide, we’ll explore various aspects of account management as listed below to defend & grow your key accounts. Definition: What is Account Management? What is the role of […]
Fireside Chat: Driving Strategic Account Growth With Digital Account Planning
DemandFarm is challenging global market leaders with its unique Digital Account Planning solution. Watch Milind Katti and Abhijit Gangoli live as they share with Express Computer, The Indian Express Group, their perspectives on Driving Strategic Account growth with Digital Account Planning.
How Key Account Management solutions help make sales teams more efficient | DemandFarm at DeepTech Innovation Week
Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. It’s a big, complex job and organizations need to invest more in the right technology to help account managers be more effective. Existing customers are a critical revenue source for almost every organization. Meeting organizational […]
Account-Based Selling – The Beginner’s Guide to B2B Account-Based Sales
Account-Based Sales Is account-based sales or account-based selling a part of your go-to-market strategy for B2B sales? Why? Why not? An account-based selling approach to growth could stem from the following reasons. Your offering caters to a specific segment of a larger market, e.g., B2B outsourcing companies in the IT services space. Your product-led growth […]
Leveraging Smart Tools to Manage Key Accounts – Live Webinar
Achieving a deeper understanding of Key accounts is really critical for an account manager to grow revenue. This is only possible through improved data visualization and qualitative analysis of key account data. See how DemandFarm’s Account Planner (Enterprise) can help you scale and standardize your account plans with data-driven account planning!
No Org Chart, No Key Account Management!
See and Listen – How Veracode built thriving strategic relationships with their key accounts using the humble Org Chart from DemandFarm? Learn More: How Org Chart helped Slalom manage over 50,000 key contacts
Sales Effectiveness In Strategic Account Management
Lego, the favorite toy brand for children and one of the most nostalgic ones for adults, had a bit of a downturn in the early 2000s. Back in the 1990s, Lego had begun innovating and expanding its product lines. What could go wrong with that? The brand new, action figure-like toys stood apart from the […]
Sales Enablement – Everything You Need to Know
Sales Enablement in simple terms is any technology, process, or software that helps the sales team increase their efficiency. This may vary from giving your sales team the right information to move the sales acceleration forward, tools to handle their leads better, tools that help the sales team reach the prospects in a better way, […]
Powering Sales Intelligence in KAM to Drive More Leads
“There was once a factory that was run by a large engine at its core. One fine day the engine broke, shutting down the entire operation.After several engineers failed to solve the problem, the factory owner approached a veteran engine expert as a last-ditch effort.The expert inspected the engine for a whole hour, pulled out […]
Sales Transformation in Key Account Management
It was the year 2015 and Coca-Cola was sitting on a goldmine of an ever-growing customer database. The roadmap ahead was clear – to boost the consumption of their existing line of products through sales transformation. Because we are talking about one of the most recognizable brands in the world, this was no easy feat. […]