Strategic Account Planning Template: How to Create Account Plan Templates for Account Managers
It’s universally accepted that getting new customers in the door is a more expensive exercise than retaining existing ones. When customer retention can directly be linked to profitability, doesn’t it make business sense to increase customer retention? A report from Bain & Company suggests that a 5% increase in customer retention results in a 25% increase […]
Top 8 Key Account Management Tools Every Key Account Manager Needs to Grow Key Accounts
Accounting for all variables, ‘Key’ accounts are the ones that help organizations strive to achieve something exceptional. Organizations try to identify and hold on to such key accounts, with a variety of sales strategies to improve numbers. Most of these organizations would already be using a form of customer relationship management, and using Key Account Management Software can be seen […]
How TaskUs Achieved 30% Growth in Upsell Revenue & 20% Growth in Cross-sell Revenue
In this case study, we observe the key role of DemandFarm’s digital key account management software in increasing the upselling & cross-selling revenue of TaskUs. The case study covers Taskus’ journey of identifying the top key account management challenges to streamlining key account planning processes and finally registering revenue growth in its key accounts. Learn […]
The Shift Podcast on Digital Key Account Management with Jennifer Smith Byers, VP Client Services at TaskUs
The world is more dynamic now than ever before, and no one knows this better than sales teams. The shift to digital selling has already happened, and having the right tools for that is key. In the third episode of the Shift Podcast on Digital Key Account Management, Jennifer Smith Byers, VP Client Services at […]
Key Account Management: Best Customer Segmentation Strategies for Customer Success Teams
Customer Segmentation for Key Accounts Engaging with customers and striving for positive outcomes in those interactions play a vital role in helping a business succeed. From enterprises to SMBs in the B2B sphere, almost every organization is focusing on keeping up with the needs of their customers. With the widespread permeation of digital media, personalized […]
The Shift Podcast on Digital Key Account Management with Liangbi David Shen, Head of Revenue Operations at Cambridge Mobile Telematics
As Account Managers and Sales Leaders have to adapt quickly to evolving trends in Key Account Management, technological innovations come to the forefront as vital aspects in the Account Planning journey. Join Liangbi David Shen (Head of Revenue Operations at Cambridge Mobile Telematics) and Dr. Karthik Nagendra (Chief Marketing Officer at DemandFarm) in the second […]
Step-by-step guide: How to select the right sales account planning tools?
Importance of Account Planning Tools Any solutions provider organization worth its salt understands that its customers are not looking for vendors, but strategic partners who can provide insights on market trends, customer preferences and more. Planning of key sales accounts, therefore, has become a necessity to monitor and manage the sales pipeline – for small […]
9 Steps to Build a Successful Key Account Management Process
This ebook contains 9 steps to go over key account planning, setting up, implementing and reviewing a key account management process. They include analysis to make a profit, understanding your customer, assessing your relationship health, drawing up a key account plan blueprint and getting into action with a plan. Find out more about resource planning […]
Key Account Management Scorecard Template to Identify Key Accounts
DemandFarm proposes a 7-factor framework for Key Account Management teams to assess the maturity level of their key account management strategy. Provide a weighted score for yourself & assess areas for improvement. Get to know where you are doing well and where you need to improve as an organization. accounts.
Guide: Cross-selling and Upselling Explained
Successful strategies for satisfying the additional needs of customers beyond the primary product and increasing the quantity of the purchase decision. Learn more about how to cross-sell and up-sell in key accounts by understanding customer needs and goals, finding whitespace opportunities, making customized recommendations, and finding the right-person to reach out to deliver the right-message […]