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Measure the Impact of Digital Key Account Management on Sales Enablement

Key Account Management is undergoing a digital transformation and with it comes abundant opportunities for sales enablement professionals. Formerly slow and laborious manual processes where sales teams relied on traditional communication methods have now been replaced by digital technologies. Newer ways of managing accounts and driving growth have emerged.

This whitepaper explores how the digital era of transformation is pushing for new growth in Key Account Management along with its impact on sales enablement. Download to learn how to unlock your growth with Key Account Management solutions and increase your success with sales enablement

Key topics include:

  • Challenges in account planning processes, account retention, upselling strategies and how to overcome them.
  • Institutionalizing account intelligence & enhanced standardization through Digital Key Account Management.
  • Applying the dos and don’ts of digital Key Account Management solutions to build successful sales enablement


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