The Changing Role of Technology in Key Account Management – Webinar by DemandFarm
Average number of buying interactions today in a B2B sales process have surged by 58.8% since the pandemic (Forrester 2021 Sales Enablement Year End Review).
As Key Account Planning grows complex with account-centric interactions, technology that can continuously improve based on intelligent insights becomes a necessity. Decision-making will soon be based on Data, Analytics and Artificial Intelligence (AI), not on intuition and experience. Artificial Intelligence takes into account thousands of sales engagements within a CRM to provide contextual insights from your data.
In the future, AI will most likely evolve to a stage where AI capabilities are embedded within Account Planning tools and can guide client engagements. This webinar will address some challenges and opportunities that arise out of this.
Agenda
- The role of Artificial Intelligence, Data and Analytics in Key Account Planning
- Intelligent and Contextual Insights
- Evolving role of Key Account Management teams
- Augmented Intelligence vs Artificial Intelligence
Speakers
- Milind Katti
Co-Founder & COO
DemandFarm - Rick Bradberry
Principal Analyst & Exec. Advisor B2B Sales
Forrester - Joshua Gregg
Vice President, Strategic Accounts
The Qt Company - Michael McCarthy
Senior Business & Technology Consultant, Sales Enablement
Duke Energy
View the webinar recording below:
