Key Account Management has always been a critical component of every B2B organization, given that in most cases Key Accounts contribute upwards of 60% of their overall revenues.
As businesses become more global and complex, the role of strategic account management will evolve further. As companies strive to increase market share and grow their customer base, making a “shift” towards Digital KAM will help them achieve these goals.
DemandFarm, with insights from the 2022 CSO Survey conducted across USA, Europe and Asia-Pacific regions gathered 1000+ responses from sales leaders covering the trends, skills, tools, and strategies to understand the future of KAM and its changing landscape.
Download the Research Report to uncover the future of KAM and its changing landscape.
