The Shifting Landscape of Strategic Account Management – Webinar by DemandFarm & SAMA
As Key Account Management adapts to a fast-paced digital environment, how do you foresee its future?
Our panelists discuss shifts in course in the Key Account Management journey including newly emerging tools and technology, growing skill requirements and fresher blueprints for Strategic Account Management to be prepared for the future of the Key Account Management landscape.
Agenda:
- What has changed in Key Account Management (KAM) post-COVID?
- What are the top contributors to a successful KAM program
- What are the key skills and tools required for effective KAM in the future?
- How will digital Key Account Management change the selling experience, going forward?
Speakers:
- Abhijit Gangoli
Co-Founder & CEO
DemandFarm - Andrew Hazard
Sr. Director, GTM Enablement
Contentful - Harvey Dunham
Managing Director, Strategy and Marketing
Strategic Account Management Association (SAMA) - Richard Dunn
Senior Director – Global Account Management
DHL Supply Chain
View the webinar recording below:
